When shopping for a vehicle that can handle Iowa's challenging weather conditions, understanding the difference between all-wheel drive (AWD) and four-wheel drive (4×4) is crucial. At Bill Colwell Ford on in Hudson, IA, we help drivers make informed decisions about which drivetrain best suits their lifestyle and driving needs.
How Ford's First-Time Buyer Program Helps You Get Approved for Your First Vehicle
Buying your first vehicle is an exciting milestone, but it can also be a stressful process - especially when it comes to financing. As a first-time buyer, you may have little to no credit history, which can make it challenging to get approved for a car loan. Fortunately, Ford's First-Time Buyer Program is designed to help people in this exact situation, and Bill Colwell Ford in Hudson, IA, is proud to offer this program to residents of Cedar Falls, Waterloo, and surrounding areas.
Drive 4 UR Community: A Huge Success!
We’re thrilled to announce that this year’s Drive 4 UR Community event was a tremendous success! Thanks to your incredible support, we hit our goal of 200 test drives and raised an amazing $6,000 for the Hudson Athletic Booster Club and $2,000 for Iowa Heartland Habitat for Humanity.

Ford Ranger vs Chevrolet Colorado: Which Midsize Truck is Right for You?
For truck buyers in the Waterloo area, the Ford Ranger and Chevrolet Colorado are two compelling choices in the midsize pickup segment. Both offer rugged capability, strong performance, and modern amenities. But which one comes out on top? At Bill Colwell Ford in Hudson, IA, we put these truck rivals head-to-head to help you decide.
Discover the Exciting New Features of the 2026 Ford F-150 at Bill Colwell Ford
The Ford F-150 has long been one of America's most popular and capable trucks. For 2026, Ford has made its iconic truck even better with a host of updates and new features.
Voted Cedar Valley's #1 Dealer for 10 Years

Blake Colwell Acquires Mason City Dealerships
Blake Colwell, owner of Bill Colwell Ford in Hudson, Iowa, has announced the acquisition of Mason City Ford Lincoln and Mason City Chrysler Dodge Jeep Ram. Now operating as Colwell Motors of Mason City, the expansion brings the family-owned dealership’s trusted values and customer-first approach to North Iowa and Southern Minnesota. Known for over 40 years of excellence in service and community commitment, the Colwell team is excited to begin this new chapter. A grand opening celebration is planned in the coming months.

Community Support Drives New CTE Center at Hudson Schools
HUDSON, IA — A new Career and Technical Education (CTE) Center is now open in the Hudson Community School District thanks to generous support from local businesses.

Kevin Schwarzhof has been recognized as a Patriotic Employer
Ashley Risvold Named 2025 Ford Built Tough FFA Scholarship Recipient
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