Keeping your vehicle in top condition is essential for safe and reliable driving. If you've been searching for a convenient way to handle routine maintenance, the Quick Lane at Bill Colwell Ford is here to make your life easier.
Braden Rogers Does It Again: Four Consecutive Years as Salesperson of the Year

At Bill Colwell Ford, we love celebrating the people who make this dealership what it is — and right now, that spotlight belongs to Braden Rogers. For the fourth year in a row, Braden has been named our Salesperson of the Year for 2025. It's an achievement that speaks for itself, but we'll brag on him anyway.
Fill a 50 2026: This Is What Community Looks Like.

At Bill Colwell Ford, we have always believed that a dealership's responsibility extends far beyond the lot. Fill a 50 is one of the ways we live that out — and this April, Hudson reminded us exactly why we do it.
Your Trusted Ford Dealership Near Cedar Falls, IA
When you're searching for a reliable Ford dealership near Cedar Falls, look no further than Bill Colwell Ford in Hudson, IA. Our dealership has been proudly serving drivers throughout the Cedar Valley region, providing exceptional vehicles and outstanding customer care. Whether you're in the market for a new Ford, a quality pre-owned vehicle, or professional automotive service, our dedicated team serving Dyersville is here to help you every step of the way.

How Quick Lane Helps You Get Back on the Road Faster
Life moves fast, and waiting around for vehicle maintenance can feel like a major inconvenience. That's where Quick Lane at Bill Colwell Ford comes in. Located in Hudson, IA, our Quick Lane service center is designed to get you back behind the wheel quickly and efficiently. Whether you need routine maintenance or minor repairs, we're here to help you stay on schedule.
AWD vs 4ÃÂ4 in the Cedar Valley: Which Do You Need?
When shopping for a vehicle that can handle Iowa's challenging weather conditions, understanding the difference between all-wheel drive (AWD) and four-wheel drive (4×4) is crucial. At Bill Colwell Ford on in Hudson, IA, we help drivers make informed decisions about which drivetrain best suits their lifestyle and driving needs.
How Ford's First-Time Buyer Program Helps You Get Approved for Your First Vehicle
Buying your first vehicle is an exciting milestone, but it can also be a stressful process - especially when it comes to financing. As a first-time buyer, you may have little to no credit history, which can make it challenging to get approved for a car loan. Fortunately, Ford's First-Time Buyer Program is designed to help people in this exact situation, and Bill Colwell Ford in Hudson, IA, is proud to offer this program to residents of Cedar Falls, Waterloo, and surrounding areas.
Drive 4 UR Community: A Huge Success!
We’re thrilled to announce that this year’s Drive 4 UR Community event was a tremendous success! Thanks to your incredible support, we hit our goal of 200 test drives and raised an amazing $6,000 for the Hudson Athletic Booster Club and $2,000 for Iowa Heartland Habitat for Humanity.

Ford Ranger vs Chevrolet Colorado: Which Midsize Truck is Right for You?
For truck buyers in the Waterloo area, the Ford Ranger and Chevrolet Colorado are two compelling choices in the midsize pickup segment. Both offer rugged capability, strong performance, and modern amenities. But which one comes out on top? At Bill Colwell Ford in Hudson, IA, we put these truck rivals head-to-head to help you decide.
Discover the Exciting New Features of the 2026 Ford F-150 at Bill Colwell Ford
The Ford F-150 has long been one of America's most popular and capable trucks. For 2026, Ford has made its iconic truck even better with a host of updates and new features.
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