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Welcome to Bill Colwell Ford

Service Coupons

Fast Trade-In Value

KBB® Instant Cash Offer (Value Your Trade): Allows you to receive a quote for a potential trade. Enter your current vehicle's make, model, or VIN, along with its condition, and you'll receive an estimate shortly thereafter.

Value Your Trade

No Hassle Financing

The finance application takes a few minutes to complete. Upon your approval, you'll see all the lease and finance options you pre-qualify for. We’ll work with you to design a plan for your lifestyle & budget.

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Community Involvement

Bill Colwell Ford supports the local community through the Angel Tree Program, Drive 4 UR School event, breast cancer awareness activities, and Cedar Valley Hospice. They provide Christmas gifts, raise funds for school athletics, and donate to charities. Learn more about our community involvement at the dealership.

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Hudson IA Ford Dealership for Over 40 Years 

Bill Colwell Ford is your Ford dealership in Hudson, Iowa, with new and used vehicles, financing support, and service for the miles ahead.

Family-owned and operated since 1984, we've spent more than 40 years helping our Cedar Valley neighbors find their next vehicle and care for the one they already love. From your first visit to your next maintenance appointment, you can count on a team that takes time to listen and explain your options.

Our community connections extend beyond the showroom, too. Through efforts such as Drive 4 UR School and support for Cedar Valley Hospice, we stay involved in the place we call home. If you're joining us from Waterloo, Cedar Falls, or nearby, we'd love to get to know you.

Explore New and Used Ford Vehicles

You can explore Ford trucks, SUVs, and electric vehicles alongside used options, then narrow your choices around the way you travel.

Think about your everyday priorities: room for family, space for weekend gear, or a truck ready for your workday. A trip to the Sergeant Road Trail and a busy week of school pickups can call for different things. Our team can help you compare vehicles with those real routines in mind.

Here are a few places to begin:

  • Ford F-150: Explore a full-size pickup for workdays and weekends.
  • Ford F-250: Consider a heavy-duty truck for demanding jobs.
  • Ford Bronco: Take a closer look at an SUV with adventure in mind.

You can also browse pre-owned options, including a used Ford F-150. Ask us about current availability, compare the vehicles that catch your eye, and arrange a test drive.

Plan Your Ford Financing

Our financing team helps you review payment options, prepare your credit application, and understand how a trade-in could contribute to your purchase.

You can make progress from home with our Personalize Your Payment tool. Available on many vehicle listings, it lets you explore estimated payments, get a Kelley Blue Book® trade-in estimate, and begin a financing application. These estimates give you a starting point for a conversation with our team.

Once you've shared your information, we'll review it with you and walk through the next steps. Bring your questions about terms, monthly payments, or your current vehicle. We'll help you understand the details before you make a decision, with final financing subject to credit approval.

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Care for Your Ford in Hudson

Our Ford service center handles routine maintenance and repairs with factory-trained technicians and genuine Ford parts.

From oil changes and tire rotations to brake service and more involved repairs, we're here to help you stay on top of your vehicle's needs. Tell us about a dashboard light, a new sound, or an upcoming maintenance interval, and our team can help you determine the next step.

Planning a project yourself? You can order genuine Ford parts and accessories through our parts department. Share your vehicle information and what you're working on so we can help you identify the appropriate components.

Fit Ford Service Into Your Day

Ford Pickup & Delivery, mobile service, and Quick Lane® give you more ways to work maintenance into your schedule.

  • Ford Pickup & Delivery: Available within 20 miles of the dealership, this option lets us collect your vehicle, service it, and return it.
  • Ford Mobile Service: Ask about eligible maintenance at your location within 30 miles of Hudson.
  • Quick Lane Tire & Auto Service: Visit for maintenance such as oil changes, tire rotations, brake inspections, and battery replacement, with no appointment necessary.

Contact our team to confirm availability, location eligibility, and which services suit your vehicle. Pickup and mobile service are subject to scheduling and other eligibility requirements; parts and repair charges still apply.

If you drive an electric vehicle, ask about EV maintenance, including tire care. Our team can explain the recommended work for your vehicle and help you plan your visit.

Visit Your Hudson Ford Dealership

Bill Colwell Ford is your Ford dealership in Hudson, IA, for your next vehicle and the care that follows.

After more than 40 years in the Cedar Valley, we're still focused on the conversations that help you move forward: what you need, what you'd like to explore, and how we can help. Plan your visit to meet the team, take a test drive, or schedule service with your Hudson, IA, Ford dealership.

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  1. Bill Colwell Ford

    238 Waterloo Road
    Hudson, IA 50643

    • Sales: 319-600-7345
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Get in Touch

  • Contact our Sales Department at: 319-600-7345
  • Monday8:30am-8pm
  • Tuesday8:30am-8pm
  • Wednesday8:30am-6pm
  • Thursday8:30am-8pm
  • Friday8:30am-6pm
  • Saturday8:30am-5pm
  • SundayClosed