Ford Dealer Near Cedar Falls, IA
Bill Colwell Ford is a family-owned and -operated Ford dealership that has been serving the automotive needs of thousands of people and businesses in Iowa's Cedar Valley and beyond since 1984.
Bill Colwell has been in the car-selling business his whole life, first working with his father's dealership in the 1970s before purchasing the Keith Motor Company's Ford franchise in Hudson in 1984. He built Bill Colwell Ford on the belief that treating his customers and his employees with respect and fairness was the only way to go.
Now that Bill Colwell Ford has grown from six to over 70 employees, this dedicated staff still believes in making our customer satisfaction second to none.
Whether you're searching for a new Ford truck, car or SUV, or even used vehicles, our Hudson Ford dealer has you covered with a great selection to choose from.
Our outstanding Ford service center and our Quick Lane Tire & Auto Center are both always here to help you with any maintenance you may need. Bill Colwell Ford Service Center also offers Ford service coupons to help you save money on services like tire rotations and oil changes!
And our Ford parts department's vast inventory houses everything from tires and wiper blades to Ford accessories and other OEM parts.
We serve Hudson, IA and are your Ford Dealer if you are local to Parkersburg, IA, Evansdale, IA, Cedar Falls, IA or Waterloo, IA.
At Bill Colwell Ford, we're here to get you back on the road in no time!

Here for Our Customers
Since Day 1, Bill Colwell Ford has believed in treating our customers with respect and fairness, and it shows. We have won numerous customer satisfaction awards, including the prestigious President's Award recognizing outstanding customer service and satisfaction from Ford Motor Company in 1997, 1999, 2009, and 2011. In 2019 and 2020 we were also named a Top 100 Dealership in the United States for our reputation score on Reputation.com.
Locally, the business has been awarded first place for best auto dealership in the WCF Courier's Best of the Best 8 years in a row from 2016 to 2023.
Here for the Community
Bill Colwell Ford is a big supporter of our local community. Bill Colwell himself said, Being able to give back to those who have given us a chance to earn their business is what keeps our business going. The Cedar Valley is a great community and we're happy to give back and be a part of it.
Every year, we hold a Drive 4 UR School event where people can come test drive a Ford vehicle, and Ford Motor Company will donate $20 to the Hudson Athletic Boosters, up to $6000. As of 2023, Bill Colwell Ford has raised over $73,040 for the Hudson Athletic Booster Club.
We have also supported other charitable organizations through our Fill A 50 drives, where we ask people to fill a Ford F-150 with items needed by local charitable organizations, including the Cedar Valley Hospice, the Northeast Iowa Food Bank, Cedar Bend Humane Society, House of Hope, Friends of the Family, Iowa Storm Help, and the Black Hawk County Veteran Affairs food bank.


Here for Our Employees
We know that happy employees lead to happier customers. Our team enjoys training programs, a fantastic culture, and opportunities for advancement to help us grow both personally and professionally. In 2016 we were the only dealership in the state of Iowa to be named a Top 150 Workplace by the Des Moines Register.
Let's Introduce You to Our Dealership Teams
To run an efficient operation, Bill Colwell Ford needs great people backing it up, which is exactly what we have in the form of various dealership teams!
Sales
When you first walk through our doors, you'll be immediately greeted by one of our dedicated sales team members. They'll start by asking what's bringing you into our dealership and what they can do to help. If you know what you're after, they can take you out for a test drive right away!
If you don't, though, that's fine, too! They'll ask you about your needs, family size, and lifestyle, and from there, they'll recommend vehicles from our new, used, and/or certified pre-owned inventories that align with those. Best of all, they'll be with you the whole time. And if you need to leave and come back, they'll make sure they're available to finish assisting you!
Finance
This is the team you'll visit with when you're ready to put your payment plan together. They are experts in both leasing and financing and have helped tons of customers with unique needs find deals that suit them.
If you're unsure which route to go, they can help you figure that out! In either case, they'll ask you to apply for financing to see what options you qualify for. You can do this in-store or online through our secure application.
What's more, they have a long-standing relationship with many banks and lenders they can contact if additional assistance is needed!
Maintenance
Think of your car as an extension of your family. Whenever you or a family member needs to see a doctor, you want to get the best care possible. The same applies to your car for whenever it needs maintenance or repairs.
When you come to our service center, you're putting it in great hands, as our maintenance team know the ins and outs of all Ford vehicles and has the knowledge and skills to work on vehicles from many other brands. They'll look over your vehicle, find out what's going on, and then come up with a plan to rectify the situation.
Best of all, they can handle anything! From routine maintenance services such as oil changes to complex transmission rebuilds, you can trust that you'll have all your needs met here. When they work on a Ford, they'll use genuine OEM (original equipment manufacturer) parts, which are made and sanctioned by Ford.
This is important because these parts are specifically designed to fit your Ford and offer extra protection and performance, meaning you should be able to drive for longer periods of time in between service visits.
Parts
Bill Colwell Ford recognizes the passion many of you have for working on cars. If you're chomping at the bit to do some at-home repairs, you can visit our parts center to get anything you need! From tires to accessories to personalize your ride, you can trust our parts center team to help you find the exact items you need.
Contact Bill Colwell Ford Today
Has the time come to get out onto the streets of Waterloo, Cedar Falls, and Hudson, IA in something fresh and exciting? That's where Bill Colwell Ford comes into play, as we offer an extensive inventory of high-quality vehicles and expert dealership teams to match.
Contact us today to learn more about our selection, take a test drive, or to schedule a service appointment!
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HOURS
Dealership Hours Monday - 8:30 AM - 8:00 PM Tuesday - 8:30 AM - 8:00 PM Wednesday - 8:30 AM - 6:00 PM Thursday - 8:30 AM - 8:00 PM Friday - 8:30 AM - 6:00 PM Saturday - 8:30 AM - 5:00 PM Sunday - Closed | Parts Department Hours Monday - 7:30 AM - 5:30 PM Tuesday - 7:30 AM - 5:30 PM Wednesday - 7:30 AM - 5:30 PM Thursday - 7:30 AM - 5:30 PM Friday - 7:30 AM - 5:30 PM Saturday - 8:00 AM - 3:00 PM Sunday - Closed |
Service Department Hours Monday - 8:00 AM - 5:00 PM Tuesday - 8:00 AM - 5:00 PM Wednesday - 8:00 AM - 5:00 PM Thursday - 8:00 AM - 5:00 PM Friday - 8:00 AM - 5:00 PM Saturday - Closed Sunday - Closed | Quick Lane Service Hours (319) 988-9104 Monday - 7:00 AM - 7:00 PM Tuesday - 7:00 AM - 7:00 PM Wednesday - 7:00 AM - 6:00 PM Thursday - 7:00 AM - 7:00 PM Friday - 7:00 AM - 6:00 PM Saturday - 8:00 AM - 3:00 PM Sunday - Closed |
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Bill Colwell Ford
238 Waterloo Road
Hudson, IA 50643
- Sales: 319-600-7345