Military, First Responder, Veteran Discounts

Military/First Responder Recognition Cash Enhancement AND Expansion to ALL Veterans.

Active, Retired, ALL Veteran Military personnel AND First Responders can receive $1,000 Exclusive Bonus Cash starting October 16, 2025!
An exclusive $1,000 cash reward is available for Military (including all Veterans) and First Responder personnel and their family or household members to use toward the purchase or lease of eligible Ford vehicles between October 16 and November 19, 2025, and Lincoln vehicles between November 4 and November 19, 2025.
For this limited time period the exclusive cash reward will also be stackable with ICI Private Offers. To obtain a certificate, customer must register via ID.me at Fordrecognizesu.com.


Exclusive Military/First Responder $80 Tire Discount

$80 instant discount off the purchase and installation of four (4) select tires! An exclusive tire discount is available for Military/First Responder personnel to use toward the purchase and installation of four (4) select tires through 12/31/2025.

$100 Tire Rebate

Buy 4 select tires, get a $100 mail-in rebate or earn 22,000 Ford Pass Rewards Points. See a participating U.S. Ford
Dealership, Lincoln Retailer, or Quick Lane location for offer details through 11/19/25.

$180 off four (4) tires for Military/First Responder personnel through November 19!

See program websites for details, exclusions, and qualifications
Program Numbers (SmartVincent)
Enhanced Military including all Vets 32892
First Responder 32522
Always on Military fallback $500 32518
Note - these do not stack







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  1. Bill Colwell Ford

    238 Waterloo Road
    Hudson, IA 50643

    • Sales: 319-600-7345
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  • Contact our Sales Department at: 319-600-7345
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