Ford Military Recognition Program

You Matter. Your Service Matters. Let Us Thank You.

We want to thank you for everything that you've done and the sacrifices you've made to keep our country safe. At Bill Colwell Ford, we want to show you how much we care by supporting you with our Ford Military Recognition Program. This program is open to active duty, retirees, veterans, and a few additional parties. It offers a cash award toward the purchase or lease of qualifying new Ford models. Let us help you explore how you may benefit from this program.

Active Duty

Eligible active duty military personnel within any of our U.S. Military branches and the following may be eligible.

  • National Guard
  • Reservists serving on Active Duty
  • Members of the Delayed Entry/Enlistment Program
  • Spouse or Surviving Spouse
  • Members within the same household

Retirees

Retired members from any eligible U.S. Military Branch, including the following:

  • Regular Retirement
  • Reserve Retirement
  • Easly Retirement
  • Medical Retirement
  • Spouse or Surviving Spouse
  • Members within the same household

Veterans

Veterans who have been honorably discharged within 24 months of military separation are eligible. It's possible for you to qualify for a special regional incentive, regardless of your separation date. Contact Bill Colwell Ford to learn more.

Eligibility Requirements

We require proof of eligibility to ensure you qualify to receive the cash award when financing or leasing a new Ford.

  • Active Duty Service Members: Leave & Earnings Statement, Active duty Enlisted Record Brief/Officer Record Brief, Enlistment Contract
  • Veterans: DD214, NGB form 22, Veterans Health Identification Card, or Veteran Identification Card, Driver's License or DMV-Issued State ID with VETERAN endorsement
  • Retirees: Retiree Account Statement, DD214 or NGB form 22 (must show 20 years of service or the reason for discharge was retirement)
  • Surviving Spouses & Household Members: Upload any of the military documents listed in the categories above. Surviving Spouses can also submit a Casualty Report.

How to Apply

The process is quick and simple. Gather the proof of eligibility documents, then visit Bill Colwell Ford. We'll help you find the qualifying Ford model you desire. Our experts will help you through the process so that you can get the cash award you deserve.

How can we help?

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  1. Bill Colwell Ford

    238 Waterloo Road
    Hudson, IA 50643

    • Sales: 319-600-7345
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