Your privacy is important to us.
Our Dealership takes your privacy seriously and does not rent or sell your personal information to third parties without your consent. Read our privacy policy.
238 Waterloo Road Hudson, IA 50643

Apply online in minutes, then sit down with a Bill Colwell Ford finance manager who'll walk you through loan and lease options that fit your budget.
Questions first? Call our sales and finance team at 888-432-1637.
Whether you're buying a new Ford, a certified pre-owned truck, or a used car for a first-time driver, our finance department handles the paperwork and the lender shopping so you don't have to. We work with Ford Credit and a network of banks and credit unions to find a rate and term that make sense for you.
Family-owned since 1984, Bill Colwell Ford is located at 238 Waterloo Road in Hudson, just south of Waterloo and Cedar Falls. We help drivers from Hudson, Waterloo, Cedar Falls, Waverly, Denver, Independence, Dike, Reinbeck, Grundy Center, Jesup, and communities across Northeast Iowa. Start your application online, come in and finish in person, or do a little of both.
Fill out our secure credit application from home so we can see what you qualify for before you arrive.
Shop new Ford inventory or pre-owned models, and check current finance specials and rebates.
Your finance manager lays out loan and lease offers side by side, including your trade-in and any payoff you still owe.
Choose a plan, make your down payment, sign your paperwork, and head home in your new vehicle.
Not sure which way to go? Here's how the three most common options compare. Our finance team is happy to run the numbers on each for the vehicle you're looking at.
| Lease | Traditional loan | Ford Flex Buy | |
|---|---|---|---|
| Best for | Drivers who like a new vehicle every few years | Drivers who plan to keep their vehicle long term | Buyers who want lower payments now and expect their budget to grow |
| Ownership | You return it, or buy it, at lease end | You own it once it's paid off | You own it once it's paid off |
| Monthly payment | Typically lower than a loan on the same vehicle | The same payment for the whole term | Lower for the first 36 months, then higher for the rest of the term |
| Mileage | Annual mileage limit | No limit | No limit |
| Equity | None unless you buy it out | Builds with every payment | Builds with every payment |
| Available on | New vehicles | New and pre-owned | Eligible new Fords through Ford Credit, 66- or 75-month terms |
Lease, loan, and Flex Buy approval is subject to credit qualification. Not all buyers will qualify. See Bill Colwell Ford for complete details.
Explore the programs and tools that can help you get into your next vehicle.
Get an estimated trade value based on Kelley Blue Book® data, then finalize it with a quick in-person appraisal.
Value my tradeSee current Ford finance offers and rebates available on new vehicles.
View finance specialsBuying your first vehicle? Learn how our First-Time Buyer Program can help you get started.
Learn about the programFind out whether your employer participates in partner pricing on new Ford vehicles.
Check partner pricingFord Credit commercial financing, TRAC leases, and fleet incentives for business vehicles.
See commercial optionsShopping on a tighter budget? Browse quality pre-owned vehicles priced under $20,000.
Shop under $20KYes. Our secure online credit application lets you apply from home. Once it's submitted, our finance team can review what you qualify for and have options ready when you arrive in Hudson.
We work with Ford Credit and a network of outside lenders, which gives us more ways to find a fit for different credit situations, including first-time buyers through our First-Time Buyer Program. Approval always depends on the lender, but we'll work to find you the best option available.
Leasing usually means a lower monthly payment and a newer vehicle every few years, but it comes with mileage limits. Financing costs more per month but builds equity, and the vehicle is yours once it's paid off. If you drive a lot or plan to keep your vehicle for years, financing is often the better fit. Still deciding? Read Is Leasing Right for Me?
Ford Flex Buy is a Ford Credit financing option for eligible new Ford vehicles. It uses a 66- or 75-month term where your first 36 payments are lower than a comparable standard loan, and the remaining payments are higher. It's a purchase, not a lease, so there are no mileage limits and you own the vehicle at the end. Learn more about Ford Flex Buy.
There's no single minimum score. Lenders look at your full credit history, income, down payment, and the vehicle you choose. Higher scores usually qualify for lower rates, but buyers across a wide range of credit profiles finance vehicles every day. Our finance team can tell you where you stand once you apply.
Submitting a credit application for a loan or lease may result in a credit inquiry. Your finance manager can explain exactly what to expect before you apply, so there are no surprises.
A larger down payment lowers your monthly payment and the total interest you pay, but there's no one right amount. Your trade-in equity can count toward your down payment too. We'll show you how different down payment amounts change your payment so you can pick what's comfortable.
Usually, yes. We'll appraise your trade, handle the payoff with your current lender, and apply any remaining equity toward your next vehicle. Get a quick Kelley Blue Book® based estimate first with our Value Your Trade tool.
Plan to bring a valid driver's license, proof of insurance, and recent proof of income. If you're trading in a vehicle, bring its title or your loan payoff information. Your finance manager will let you know if anything else is needed.
Absolutely. Bill Colwell Ford is just a short drive south of Waterloo and Cedar Falls, and our finance department works with drivers from across the Cedar Valley and Northeast Iowa.
Have a question about a loan, a lease, or your credit? Call or email our finance team directly.
Fill out the form below and a member of our finance team will get back to you. Ready to apply now? Start your secure credit application instead.
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238 Waterloo Road
Hudson, IA 50643
Your privacy is important to us.
Our Dealership takes your privacy seriously and does not rent or sell your personal information to third parties without your consent. Read our privacy policy.