FordPass Rewards: Get More Out Of Driving

Want to save some money for your vehicle? You can do that and more with FordPass Rewards!

Earn rewards points, then use them toward a new vehicle purchase or vehicle service and maintenance at your next appointment in our Ford Service Department or at the Quick Lane Tire & Auto Center.
Points can be earned when you have your vehicle serviced AND when you purchase a vehicle.

  • Earn 10 Points per $1 spent on service
  • Earn 11,000 Points ($55) when you purchase a Bill Colwell Ford Pre-Owned vehicle
  • Earn 11,000 Points ($55) when you purchase a Ford Blue Advantage (Blue Certified) vehicle
  • Earn 22,000 Points ($110) when you purchase a Ford Blue Advantage (Gold Certified) vehicle
  • Earn 22,000 Points ($110) when you purchase a new Battery-Powered Electric Vehicle (BEV)
  • Earn 42,000 Points ($210) when you purchase a new vehicle with a gas engine
  • Earn 75,000 Points ($375) when you purchase a new vehicle with a diesel engine

You can earn and use your points on service and parts for any vehicle you own, even if it's not a Ford.

Here's How FordPass Rewards Works.

More Ways to Earn.

In addition to complimentary maintenance, you can earn points for many of the things you already do with us, including vehicle service and maintenance.

Turn Your Points into Discounts

You can redeem your points at Bill Colwell Ford for discounts on service, parts, and accessories. Track your points in the FordPass app and get recommendations on the best way to redeem.

Exclusive Benefits

Easily earn and redeem valuable points when you become a FordPass Rewards member. Plus, you'll get the additional benefits that come with registering and connecting your vehicle with the FordPass app.

We've Added More Value to Buying a Ford.

FordPass Rewards™ is the next step in Ford's century-long commitment to providing value to Ford owners. With this and other great benefits, Ford helps ensure you're getting the most out of your vehicle. Get started today!

FordPass Rewards FAQs

Membership to FordPass Rewards 

Customers will automatically become FordPass Rewards members when they register for FordPass through the app or online at The FordPass Guides will also be able to assist customers in enrolling on the web or downloading the app.

Yes. When customers accept terms and conditions for FordPass (either through the app or online), they are automatically enrolled in FordPass Rewards. If a FordPass member joined prior to March 2019, they will need to accept the new terms and conditions and will then be enrolled in FordPass Rewards.

No. members can still enjoy all the benefits of FordPass Rewards without owning a Ford vehicle. Competitive-make vehicles are also eligible to earn FordPass Rewards Points for service transactions at the Ford dealership.

No. Only one person can be on a FordPass Rewards account, but individual members may have more than one VIN linked to the same account.

Members will have the option to utilize either the FordPass App or Members can also ask their dealer for their FordPass Rewards Points balances.

AXZD customers are eligible for the same earning and redeeming opportunities as non-plan members.

Yes. FordPass Rewards Point balances expire and are forfeited when a member has not earned Points, redeemed Points or fulfilled a reward earned through FordPass Rewards for 365 consecutive calendar days. App usage does not qualify as activity needed to keep Points from expiring.

Welcome Reward

The Welcome Reward is a complimentary maintenance package awarded to FordPass Rewards members following the purchase of a new vehicle and the activation of FordPass Connect. This offer will be awarded as FordPass Rewards Points, which gives the customers more flexibility in how they want to utilize this value.

To receive this offer a customer must:
Purchase a new vehicle
Activate FordPass Connect modem*
Join FordPass Rewards within 60 days of purchase

*Modem must be activated within 60 days of purchase through the FordPass app on a smartphone and remain active for at least 6 months after activation or the bonus is subject to forfeiture. Buyers of non-modem equipped vehicles will also receive the Welcome Reward after FordPass Rewards enrollment. A, X, Z and D plans are eligible.

Yes, in this case, the customer does not need to connect a modem, but they must enroll in FordPass Rewards and purchase/lease a new vehicle to earn Welcome Reward Points.

Members receive 42,000 FordPass Rewards Points for a new gas-powered vehicle (valued at $210) and 75,000 Points for a new diesel (valued at $375). Pre-Owned and Certified Pre-Owned (CPO) will received 11,000 Points (valued at $55) from Bill Colwell Ford.

Yes. Members may use their Points for maintenance, or anything else that can be redeemed for in FordPass Rewards. This could include a discount towards the purchase of their next vehicle.

It can take up to 30 days for the Welcome Reward to appear in the member's FordPass Rewards account. Contributing factors include: the vehicle sale report date from the dealership, the modem activation date and the date the customer joined FordPass Rewards.

Earning Points With FordPass Rewards

FordPass Rewards Points can be earned through the purchase of Motorcraft® or Omnicraft™ parts, and any associated labor from participating Ford dealerships and by members participating in activities and offers from Ford, through the FordPass Rewards App or website.

Members will earn Points when they purchase a Ford, Motorcraft® or Omnicraft™ part and any associated labor from a participating dealer. Members will earn 10 Points per $1 spent. Non-Ford parts or services will not earn Points.

Points will be deposited into a member's account within ten (10) days of the qualifying service transaction and 30 days of the sales transaction. Certain activities may require additional time to validate qualifying transactions.

Please contact a FordGuide for assistance in the FordPass app, at or call 800-336-0486 (U.S. only).

There is no cap on Point earning or redemption.

The FordPass App: Built to Keep You Moving

Ford offers FordPass as a way for customers to go further than they ever thought possible bringing customers innovative mobility services.

Ford offers FordPass as a way for customers to go further than they ever thought possible bringing customers innovative mobility services.

Connect and control

Ford owners with SYNC Connect-enabled vehicles can monitor and control their vehicle in incredibly powerful ways.

  • Start and stop
  • Lock and unlock from anywhere
  • Schedule a start
  • Check fuel and fluid levels

Fuel your journey

Find the fuel you need to keep going. Filter by fuel grade or brand and quickly compare pricing.

FordPay. And go about your day.

FordPay is the fast and easy way to pay for vehicle service. Store your credit or debit cards in Wallet and pay right from your FordPass app. Simple and secure.

The app is available for both iOS and Android and allows customers to: remotely control their vehicle, easily find parking and fuel, set their preferred Ford dealer with tap to call or set appointments, view service history, receive vehicle health alerts, shop vehicles, integrated weather information and now with integrated FordPass Rewards.

FordPass Connect

FordPass Connect enhances convenience by allowing customers to connect to and control certain vehicle functions using the FordPass app on their mobile phones. On eligible Ford vehicles, FordPass Connect also features a 4G LTE Wi-Fi hotspot that allows customers to connect laptops, tablets, smartphones and more.

Getting Started

  1. Download and install the FordPass mobile app.
  2. Create or log in using your FordPass membership account.
  3. Add a FordPass Connect-equipped vehicle.
  4. Add Preferred Dealer Information.
  5. Activate FordPass Connect (if equipped) and approve the 4G Wi-Fi hotspot.
  1. Bill Colwell Ford

    238 Waterloo Road
    Hudson, IA 50643

    • Sales: 319-600-7345
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Get in Touch

  • Contact our Sales Department at: 319-600-7345
  • Monday8:30am-8pm
  • Tuesday8:30am-8pm
  • Wednesday8:30am-6pm
  • Thursday8:30am-8pm
  • Friday8:30am-6pm
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