The Ford F-150 has long been one of America's most popular and capable trucks. For 2026, Ford has made its iconic truck even better with a host of updates and new features.
Voted Cedar Valley's #1 Dealer for 10 Years

Blake Colwell Acquires Mason City Dealerships
Blake Colwell, owner of Bill Colwell Ford in Hudson, Iowa, has announced the acquisition of Mason City Ford Lincoln and Mason City Chrysler Dodge Jeep Ram. Now operating as Colwell Motors of Mason City, the expansion brings the family-owned dealership’s trusted values and customer-first approach to North Iowa and Southern Minnesota. Known for over 40 years of excellence in service and community commitment, the Colwell team is excited to begin this new chapter. A grand opening celebration is planned in the coming months.

Community Support Drives New CTE Center at Hudson Schools
HUDSON, IA — A new Career and Technical Education (CTE) Center is now open in the Hudson Community School District thanks to generous support from local businesses.

Ashley Risvold Named 2025 Ford Built Tough FFA Scholarship Recipient
Bill Colwell Ford Named Business Partner of the Year at Cedar Valley Nonprofit Awards

Find Quality & Affordable Used Trucks at Bill Colwell Ford in Hudson, IA
When looking for a reliable and capable used truck, look no further than Bill Colwell Ford. Our dealership is proud to offer an extensive selection of high-quality pre-owned trucks to meet the needs and budgets of our valued customers. Whether you need a tough work truck for your job site in Cedar Falls or a spacious pickup for weekend adventures with the family, you'll find plenty of compelling options in our used inventory.
Salesperson of the Year 2024 | Braden Rogers
Braden Rogers has been named Salesperson of the Year for 2024 at Bill Colwell Ford!

Use Section 179 Tax Savings on Iowa Commercial Vehicles
Here at Bill Colwell Ford, we provide commercial vehicles in the form of quality new Ford trucks and vans at our dealership. This allows those from Hudson, along with the Cedar Falls and Cedar Rapids areas, to find vehicles for their businesses to keep operations moving. When you do purchase a new commercial vehicle, there are also tax incentives. One such incentive is Section 179, and if you've bought a work truck this year, you can benefit from it when filing federal taxes in the new year.
Convenient Vehicle Care with Bill Colwell Ford's Mobile Service
Maintaining your Ford vehicle in Hudson, Iowa, just got easier with Bill Colwell Ford's Mobile Service. This service brings professional vehicle care right to your doorstep, whether you're at home or work, within a 30-mile radius of the dealership.