Bill Colwell Ford is proud to announce that they were
recently named a Top 100 Dealership in the United States for their Reputation Score.
Reputation.com analyzed online data covering more than 16,000 dealerships in
the United States from reviews, listings, social media, search results and
customer engagements from sources such as Google, Facebook, Cars.com, Edmunds
and other sources to come up with their list.
“Today’s auto shopper finds a dealership to buy or service a
vehicle online, and they rely on information from search results, online reviews
and social media communities to help inform their decisions. This means that
it’s essential for dealerships to build and maintain a stellar online
reputation, which is what we’re striving for every day,” commented Blake Colwell.
Measured on a scale of 0 to 1,000, Reputation.com’s
Reputation Score is a comprehensive index of the digital presence of business
locations in more than 70 industries. It is calculated based on multiple
factors measuring overall review sentiment across review sites, business
listings accuracy and other indicators that reflect the consumers’ car-buying
experiences and opinions about dealerships — online and onsite.
The Reputation Score is comprised of nine elements:
|
Star Average |
Review Spread |
Listing Accuracy |
|
Review Volume |
Search Impression |
Social Impression |
|
Review Recency |
Review Response |
Review Length |
Each element has internal factors that are calibrated
independently (e.g. more recent and prominent reviews have a greater impact on
star averages than older reviews). Once each of these measurements are
calibrated, the overall Reputation Score is calculated.
“All of our employees know that our customers can buy a car
or get their oil changed anywhere, which is why we have to go above and beyond
when it comes to customer service. This type of award takes a ton of collaboration
between every single department at Bill Colwell Ford, and I’m extremely proud
of our employees,” said Bill Colwell.
Bill Colwell Ford is a family owned and operated Ford
Dealership fully certified in all departments including new, pre-owned, Ford
certified pre-owned sales, service, parts, and finance. Located in Hudson,
Iowa, just 10 minutes from Waterloo and Cedar Falls, they have been serving the
Cedar Valley for 35 years. They are proud recipients of numerous customer
satisfaction awards, including the prestigious Ford President's Award. For more
information please visit their website at www.billcolwellford.com
Pictured from left to right: Jeff Baker, General Sales Manager; Whitney Johnson, Marketing & Business Development Director; Blake Colwell, General Manager; LaVerne Tradel, Service & Parts Director; Bill Colwell, Owner.