Limited-Time Offer for
FordPass Rewards Members:

The Works service package for Front-line and Essential Workers

As a small way to show our gratitude, we're offering FREE FordPass Rewards Points to all essential workers with enough Points to cover The Works oil change service package (11,000 Points for gas, 20,000 Points for diesel). Available from May 15 to June 30, 2020, these Points are available to any eligible customers, regardless of the type of vehicle you own, and they can be used at any time to cover eligible maintenance at Ford Service and Quick Lane. To see if you qualify, please see the below list of job categories. If you're not yet a FordPass Rewards member, go to to register.

Learn more about FordPass Rewards

The Works Service Package Includes:

  • Synthetic Blend oil & filter change (up to 6 qts)
  • Tire Rotation and Pressure Check
  • Brake Inspection
  • Vehicle Checkup
  • Fluid Top-Off
  • Battery Test
  • Filter Check
  • Belts and Hoses Check


This offer applies to current or new FordPass Rewards Members who are front-line or essential workers during the COVID-19 pandemic. To receive your points, simply bring proof of your profession to Bill Colwell Ford's service department or the Cedar Valley Quick Lane. You can also email it to us at Acceptable documentation includes:

  • Employee badge
  • Pay stub
  • Name tag
  • Business card
  • Government letter, or letter from employer stating that the Member engages in essential business, etc.



All employees responsible for producing materials and products required for medical supply chains and transportation.


Including patient care, public health, medical equipment and supplies workers; hospital and lab employees; and researchers, caregivers and therapists.

First Responders

Police officers, firefighters, paramedics, EMTs and the systems that support them.

Food and Agriculture

Employees at grocery and convenience stores, restaurants, and food processing and warehouses, as well as food service and food manufacturing workers and farmers.


Those in the maintenance and distribution of electricity, petroleum, and natural or propane gas.

Water and Sanitation

All employees needed to manage and maintain drinking water as well as drainage infrastructure.

Transportation and Logistics

Those supporting transportation, including dispatchers, drivers, and maintenance and repair technicians.

Public Workers

All who support the operation and maintenance of essential public works facilities (roads, bridges, traffic signals and systems infrastructure).


Those involved in the installation, distribution and maintenance of communication infrastructures, and IT employees who operate and support command centers.

Government Operations

Critical government workers, as defined by the employer, including elections personnel, building employees, security employees, trade officials, weather forecasters, customs workers and educators.

Financial Services

All employees needed to administer and maintain systems for processing financial transactions and services at banking and lending institutions.

Hazardous Materials

Employees at nuclear facilities who manage medical waste and waste from pharmaceuticals, laboratories processing test kits, and medical material production. Also, those responsible for the cleanup of waste and the maintenance of digital systems infrastructure supporting hazardous materials management operations.


Those who support, manage and maintain the essential services required to meet national security commitments to the federal government and the U.S. military.

Chemical Management

All employees who support chemical and industrial gas supply chains at manufacturing plants, labs and distribution facilities producing hand sanitizers, food/food additives, pharmaceuticals and paper products.


Bill Colwell Ford

238 Waterloo Road
Directions Hudson, IA 50643

  • Sales: (319) 988-4153
  • Service: (319) 988-4153
  • Parts: (319) 988-4153


  • Monday 8:30 AM - 8:00 PM
  • Tuesday 8:30 AM - 8:00 PM
  • Wednesday 8:30 AM - 6:00 PM
  • Thursday 8:30 AM - 8:00 PM
  • Friday 8:30 AM - 6:00 PM
  • Saturday 8:30 AM - 5:00 PM
  • Sunday Closed
  1. Bill Colwell Ford

    238 Waterloo Road
    Hudson, IA 50643

    • Sales: (319) 988-4153
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