Bill Colwell Ford is proud to announce that they were recently named a Top 100 Dealership in the United States for their Reputation Score. analyzed online data covering more than 16,000 dealerships in the United States from reviews, listings, social media, search results and customer engagements from sources such as Google, Facebook,, Edmunds and other sources to come up with their list.

“Today’s auto shopper finds a dealership to buy or service a vehicle online, and they rely on information from search results, online reviews and social media communities to help inform their decisions. This means that it’s essential for dealerships to build and maintain a stellar online reputation, which is what we’re striving for every day,” commented Blake Colwell.

Measured on a scale of 0 to 1,000,’s Reputation Score is a comprehensive index of the digital presence of business locations in more than 70 industries. It is calculated based on multiple factors measuring overall review sentiment across review sites, business listings accuracy and other indicators that reflect the consumers’ car-buying experiences and opinions about dealerships — online and onsite.

The Reputation Score is comprised of nine elements:

Star Average

Review Spread

Listing Accuracy

Review Volume

Search Impression

Social Impression

Review Recency

Review Response

Review Length

Each element has internal factors that are calibrated independently (e.g. more recent and prominent reviews have a greater impact on star averages than older reviews). Once each of these measurements are calibrated, the overall Reputation Score is calculated.

“All of our employees know that our customers can buy a car or get their oil changed anywhere, which is why we have to go above and beyond when it comes to customer service. This type of award takes a ton of collaboration between every single department at Bill Colwell Ford, and I’m extremely proud of our employees,” said Bill Colwell.

Bill Colwell Ford is a family owned and operated Ford Dealership fully certified in all departments including new, pre-owned, Ford certified pre-owned sales, service, parts, and finance. Located in Hudson, Iowa, just 10 minutes from Waterloo and Cedar Falls, they have been serving the Cedar Valley for 35 years. They are proud recipients of numerous customer satisfaction awards, including the prestigious Ford President's Award. For more information please visit their website at

Pictured from left to right: Jeff Baker, General Sales Manager; Whitney Johnson, Marketing & Business Development Director; Blake Colwell, General Manager; LaVerne Tradel, Service & Parts Director; Bill Colwell, Owner.


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